Project Overview

TGI Term is an education technology company specializing in term paper writing and research services for students. The company sought to revamp its brand identity to better reflect its innovative approach and commitment to helping students achieve academic success. The primary goals were to rebrand TGI Term with a fresh, modern look and design a new logo that captures the essence of the brand.

Objectives

1. Brand Strategy: Develop a cohesive brand strategy that aligns with TGI Term’s mission, values, and target audience.
2. Visual Identity: Create a modern and appealing visual identity that differentiates TGI Term from competitors.
3. Logo Design: Design a memorable and versatile logo that encapsulates the brand’s essence.
4. Implementation: Roll out the new brand identity across all customer touchpoints, including the website, marketing materials, and social media.

Research and Discovery

1. Brand Audit:

• Current State Analysis: Reviewed the existing brand identity, including the logo, color scheme, typography, and overall visual style.
• Stakeholder Interviews: Conducted interviews with key stakeholders to understand their vision, goals, and expectations for the rebrand.

2. Market Research:

• Competitive Analysis: Studied competitors in the education technology space to identify strengths, weaknesses, and opportunities for differentiation.
• User Research: Gathered insights from current and potential users through surveys and focus groups to understand their perceptions and preferences.

Brand Strategy

1. Brand Positioning:

• Mission Statement: Refined the mission statement to clearly articulate TGI Term’s commitment to empowering students through innovative research and writing services.
• Value Proposition: Defined the unique value proposition, highlighting TGI Term’s expert support, personalized services, and cutting-edge technology.

2. Brand Attributes:

• Brand Personality: Identified key attributes such as reliable, supportive, innovative, and student-focused to guide the visual and verbal brand identity.
• Tone of Voice: Established a friendly, professional, and motivational tone to resonate with the target audience of students and educators.

Visual Identity

1. Logo Design:

• Concept Development: Brainstormed and sketched multiple logo concepts, focusing on symbols and typography that reflect the brand’s academic and supportive nature.
• Design Iterations: Refined selected concepts through multiple iterations, incorporating feedback from stakeholders and potential users.
• Final Design: Chose a final logo design that combines a book and a lightbulb, symbolizing knowledge and innovation. The design is simple, clean, and versatile, suitable for various applications.

2. Color Palette:

• Primary Colors: Selected a modern and vibrant color palette with shades of blue and green to convey trust, growth, and innovation.
• Secondary Colors: Chose complementary colors to add flexibility and depth to the visual identity.

3. Typography:

• Font Selection: Picked clean and modern fonts that enhance readability and convey a professional yet approachable image.
• Typography Guidelines: Established guidelines for font usage across different media to maintain consistency.

Implementation

1. Brand Guidelines:

• Comprehensive Guide: Developed a brand guidelines document detailing the correct usage of the logo, color palette, typography, and other visual elements.
• Examples: Included examples of branded materials to illustrate proper application of the visual identity.

2. Website Redesign:

• UX/UI Design: Redesigned the website to reflect the new brand identity, ensuring an intuitive and engaging user experience.
• Content Update: Updated the website content to align with the refined brand messaging and tone of voice.

3. Marketing Materials:

• Digital Assets: Created digital marketing assets, including social media graphics, email templates, and online ads.
• Print Materials: Designed print materials such as business cards, brochures, and banners for events and promotions.

4. Launch Strategy:

• Internal Launch: Conducted an internal launch to introduce the new brand identity to employees and stakeholders, ensuring alignment and excitement.
• External Launch: Rolled out the new brand identity to the public through a coordinated marketing campaign, including social media announcements, email newsletters, and a press release.

Results

• Brand Recognition: Achieved a significant increase in brand recognition and positive feedback from users and stakeholders.
• User Engagement: Observed higher user engagement on the website and social media platforms, driven by the refreshed visual identity and clear brand messaging.
• Market Position: Strengthened TGI Term’s position in the education technology market, differentiating it from competitors and attracting new users.

Conclusion

The TGI Term rebranding and logo design project successfully revitalized the brand, aligning it more closely with the company’s mission and values. By focusing on user needs and market trends, the project team created a modern and appealing visual identity that resonates with the target audience. The new brand identity not only enhanced TGI Term’s market presence but also laid a strong foundation for future growth and success.